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#BuildingAMarketingStrategy

We’re going to have some fun! First, we’re going to create a fictitious company for the purposes of my new series of blog posts...

The Spokes on Your Marketing Wheel

The season is wrapping up (I’m sure that’s good news for a lot of you!) and it’s time to start thinking about your 2020 marketing...

#RadicalHonesty & the Grace of Change

I had a curve ball thrown at me last week. Something big. It has the potential to change the trajectory of my life. Yeah, that big. It’s...

#RadicalHonesty & Clapping Back

The media has created a frenzy of “clapping back” incidents involving celebrities and politicians. They’ve normalized this...

How to Appreciate Differences

How to Appreciate Differences Less than a week ago, I returned from almost three weeks in Mexico. It was the adventure of a lifetime that...

Guide For Writing Owners Rules

Template for Your Owner Guide Book I found an absolutely fabulous template for an owner welcome/house rules letter on Lodgify.com and...

How to Make Money from Your Blog

When you think of your company blog, you think of it mostly as a way to reach and retain your guests, right? And also as a way to grow...

#RadicalHonesty - On Changing Lanes

I have a weird pet peeve. You’re driving down a 4-lane road in the right hand lane. You approach a red light. There’s a car in front of...

#RadicalHonesty - The How & The Why

They’re not mutually exclusive When people talk about business, they use a lot of fancy words. Metrics. ROI. Optics. Strategy. Analytics....

What Kind of Leader Are You?

When I worked on the Outer Banks, I took on a lot of additional responsibilities. I did this without being prompted and without...

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