10 Blog Post Ideas For Beach Vacation Rental Companies

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It’s hard to find interesting topics week after week. So hard that it can make your brain hurt. Believe me, I know!

Below, you’ll find 10 suggestions for creating, or curating, fascinating blog posts that will keep your readers coming back for more!

#1. A Video Instead of a Written Blog

Nearly every marketing study agrees on this one point: Readers (or viewers) LOVE videos. This medium tends to convert very well, too. Go to a popular tourist attraction in the area and film it there (particularly if the beach is in the background!). Talk about current or upcoming events or tell a cute personal story. 

#2. An Insider’s Guide

People love to feel like they’re “in the know”. Write a blog post from a local’s point of view - your favorite restaurants, shops, salons, beaches, coffee shops, etc. Let them know where the crowds aren’t. Maybe even clue them in on a little out-of-the-way spot perfect for a family or romantic picnic. 

#3. A  Q & A

Gather a few members of your staff and have them each respond to a few questions about how long they’ve lived there, what they like best about the area, why they love doing what they do, etc.  Just keep it light, upbeat and very enthusiastic about the vacation rental industry. 

#4. Curate a post

Take a look at your local Visitor’s Bureau or Chamber of Commerce website to see if there’s any fodder for a post there. More than likely, you’ll find something that your readers will be interested in knowing about. 

If, by some chance, you don’t find anything that strikes your fancy, just Google your location name and let the cyberworld find you the perfect material. Just don’t forget to give credit where it’s due!

#5. A Picture is Worth 1,000 Words

While I don’t truly believe that (I AM a writer, after all), I do believe that pictures can tell stories almost as well as words can. Just be sure you do the story justice when you write it. If you need some help making your words come alive, click here to send me an email.

How about a picture of an artifact in your area and it’s known history as well as its lore? 

A favorite restaurants that’s been there for decades and it’s history - who’s owned it, what makes it so popular, etc. 

Or a picture of the front of your original office building and tell the story of the company. 

#6. Challenge a Long-Held Belief About Your Area

“Everyone knows you can only arrive on Saturdays or Sundays - they make you book a full week!”

You can explain that you only require week-long reservations during certain times of the year. (if that’s actually true, of course.) If you’re one of the rental companies that has started allowing shorter stays and different arrival and departure days, here’s the place to remind your guests. You could also give some tips on how to avoid traffic or lesser-traveled (and more scenic) routes, etc. Maybe that will take a bit of the sting out of the full-week requirement. 

#7. Review a Local Attraction with Staff Input

Tell your guests about a really cool local attraction (bonus points if it’s not super-touristy) and then add in some stories from your staff about their personal experiences there. Of course, stay away from anything that’s not PG-13 (at the most) rated, but let your employees have a little fun with it. 

#8. Additional Services

Do you offer any additional services to your guests that are not widely advertised? It doesn’t have to be free. Concierge services comes to mind first, but it really could be anything.  Child, elder, pet-sitting, grocery shopping, delivery, set up, photography, chef, massage, yoga, etc., etc., etc.  Remind your guests that these things are available to them. 

#9. Have a Contest

“Share Your Favorite Family Vacation Pic!” Winner gets a $100 gift certificate to a favorite local restaurant or a dollar amount/percentage off their next stay. This is a GREAT way to get your guest’s input on how you’re doing and what you can improve on. It also gives you incredible future marketing opportunities. Make sure your participants agree to allowing you to use their photos in future advertising. 

#10. Campfire Stories

Share some local legends or superstitions. The more dramatic the better. Also, local customs and dialect and how to decipher/interpret them are always an interesting read. The Outer Banks has a language all its own. As does Hawaii. 

I always prefer to stay away from anything that feels like obvious marketing. Your blog posts should really be a way to connect with your readers, not actively “sell” to them. 

I’d love to hear how any of these suggestions turned out for you. Good luck!!

If you need help generating blog posts for your vacation rental company, click here and let’s talk!