#1. Blogging Improves SEO
Search engine optimization (SEO) is, basically, the art and science of getting more traffic to your website from people typing keywords (like “Kitty Hawk vacation rentals” or “San Diego rental homes”) into a search engine like Google.
Google loves blogs! In fact, businesses that feature a blog on their websites have a 434% greater chance of ranking on search engines.
Though not really SEO related, your customers (and potential customers) love blogs, too! Businesses that use blogs as part of their marketing strategy get 67% more leads than those that don’t.
#2. People Trust Blogs & Blogs Build a Community
Your blog is the human component of your website. It’s where you find and share your voice.
It’s also where you learn about your audience, which may be even more important. Every time a guest makes a comment or asks a question, they’re telling you who they are and what they care about.
Stay engaged with that through your blog posts and and they’ll keep coming back for more.
According to Hubspot, blogs are the 5th most trusted source of information on the internet.
#3. Blogging is the Mama of Social Media
Your blog is the basis for many of your social media posts.
Snippets and sound bites appear on Facebook, Twitter, YouTube and Instagram, but your blog is where the total content lies.
When you’ve done your homework and you’re writing about topics of interest to your audience, they’ll hop over to your blog to read the entire post. And up goes shares and engagement!
#4. A Blog Helps Grow Your Email List
As a small business, your email list is one of the most valuable tools you have in your marketing arsenal.
According to statistics from ConstantContact.com, for every $1 spent on email marketing, companies can expect a return of $38.
A regularly updated, well written blog with relevant, entertaining content will encourage visitors to subscribe to your email list.
#5. Blogging Establishes You as an Authority
It’s not a get-rich-quick deal, but over time, your well-written, on-target content will establish you as an expert in your niche. That makes you the go-to known and respected authority for all things vacation rental. Isn’t that the point?
If you'd like some help creating and maintaining your blog, please get in touch. I've been a freelance writer for the vacation rental industry for 1998 and will be happy to share my insights and expertise.
Alissa Isenhath
Word Junkie. Spin Master. 3 AM Philosopher
VR Content Marketer
email: alissa.isenhath@gmail.com
phone/text: 912-399-5295
Wix page: www.AlissaIsenhath.com