Years ago, when I was young and fresh-faced, I designed a job for myself with an inn in Princeton, NJ. I pitched the idea of creating...

Yeah, yeah, yeah. I know life isn’t fair. Doesn’t mean I don’t still want it to be. I’m pretty sure you’ve all figured that out by not...

After last week’s post, it’s no secret how I feel about the OTAs. I was not surprised that many of you agreed with my take on those dang...

I’m not a fan of OTAs, like expedia.com and booking.com. And “not a fan” is putting it mildly. I’m conflicted about listing sites, like...

Is your business model reactive? Do you spend your days extinguishing one figurative fire after another with no end in sight? Is your...

There are no true differences in owner services from one property management company to another. There. I said it. They all offer...

Baby Boomers are a diverse group. And a very big one. They are also a very underserved market. While Boomers comprise over 50% of the...

#RadicalHonesty and The Four Agreements I am a big fan of the Four Agreements by Don Miguel Ruiz. I think they are a great roadmap to...

Similarly to my last post about owners, #RadicalHonesty with our guests has to start with radical honesty with ourselves. Maybe it’s time...

In my last post, I introduced the idea of #RadicalHonesty. One of the thoughtful responses I received summed it up perfectly. My trendy...

Last week, I sent out a survey asking VR managers about the best and worst parts of their jobs. Across the board, one of the worst parts...

Disclaimer: This email is NOT a sales pitch. I’m writing this because if you have the need for a content writer, you should know...

Yeah, I know. Content Marketing is intimidating. Here’s a truth I have discovered. When you’re staring down into an abyss of overwhelm...

So, What is Content Marketing, Anyway? According to ContentMarketingInstitute.com, content marketing is: "...a strategic marketing...

You already know that blogging is vital for a strategic marketing plan. And that’s the key word. Strategy. Creating, curating and posting...

According to ContentMarketingInstitute.com, content marketing is: “...a strategic marketing approach focused on creating and distributing...

This is probably the most frequently asked question about blogging. Seriously. The answer is simple. As much as you can reasonably afford...

#1. Blogging Improves SEO Search engine optimization (SEO) is, basically, the art and science of getting more traffic to your website...